Freshify 

In this interdisciplinary project, I contributed primarily to the visual communication and business-oriented aspects of the design process. Together with the team, I participated in brainstorming sessions, conducted a user interview, and helped translate user needs into design opportunities. I created the Business Model Canvas and an entrepreneurial process visualization to communicate the product's value proposition and development strategy. The project focused on Freshify, a refrigerator device that uses photocatalysis technology to reduce food waste by extending food shelf life and removing contaminants. Through customer needs analysis, expert interviews, and business model development, I gained experience in connecting user insights, technology, and entrepreneurship within a multidisciplinary team.