Organizing entrepeneurship

During this course, I learned how to analyze innovation and entrepreneurship within established organizations. Through cases on Amazon, Netflix, and Genentech, we explored topics like business model portfolios, opportunity identification, organizational culture, and strategic decision-making. For Amazon, we analyzed how multiple business models create value and reinforce each other (Report). For Netflix, we evaluated business opportunities by considering market potential, economic viability, implementation challenges, and external risks (report). In the Genentech case, we used a Culture Map to examine how organizational culture can support change (report). Finally, through an interview with Driessen Mobility, we analyzed the organizational entrepreneurship and identified opportunities for improvement (report).